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VOL. 8, ISSUE 2 (2026)
Customer satisfaction towards digital banking services in Darbhanga District
Authors
Dr. Hema Kumari
Abstract
The study investigates the different aspects of customer satisfaction when it comes to digital banking which is changing fast because of technology and new consumer trends. Examining ease of use, transaction speed, safety of data, the look and feel of the site, customer assistance and personalization, the research checks how helpful digital banking is for customers. A specific questionnaire was given to a group of users to obtain direct information and research on digital service quality and how users behave was consulted. Most customers prefer how fast and convenient digital banking is; but there are continuing issues with clear info about security and the speed of support. Younger and more skilled users express greater satisfaction according to social media satisfaction research. The influence therefore advises banks to prioritize investing in technology and customer-oriented approaches to support inclusivity, confidence and loyalty. It helps build the body of knowledge in finance by bringing together digital advancements and the needs of users. Digital banking offers numerous advantages that improve customer satisfaction by providing higher quality services while also giving banks competitive. This study explores how consumers view convenience and their readiness to adopt it in comparison to other competitors. Digital Banking services are assessed and quantified.
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Pages:21-24
How to cite this article:
Dr. Hema Kumari "Customer satisfaction towards digital banking services in Darbhanga District". International Journal of Management and Commerce, Vol 8, Issue 2, 2026, Pages 21-24
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