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VOL. 8, ISSUE 2 (2026)
A study on the effect of service quality on customer satisfaction in the hotel industry
Authors
Avanthikaa S S, Chambagavarni, Darshini S, Davis Shyma, Dharshini A M, Divya Vadivu
Abstract
GRG School of Management Studies, PSGR Krishnammal College for Women, Coimbatore, Tamil Nadu, India This study examines the relationship between service quality and customer satisfaction in the hotel industry. Using primary data collected from respondents, statistical tools such as Karl Pearson’s Correlation Coefficient and ANOVA were applied to analyse the results. The findings indicate a strong positive relationship between service quality dimensions and customer satisfaction levels. Factors such as cleanliness, staff behaviour, and prompt service significantly influence customer perceptions, while certain demographic variables show limited impact. The study highlights the importance of maintaining consistent service standards to enhance customer experience and loyalty in a competitive hospitality environment.
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Pages:9-13
How to cite this article:
Avanthikaa S S, Chambagavarni, Darshini S, Davis Shyma, Dharshini A M, Divya Vadivu "A study on the effect of service quality on customer satisfaction in the hotel industry". International Journal of Management and Commerce, Vol 8, Issue 2, 2026, Pages 9-13
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