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VOL. 8, ISSUE 1 (2026)
Customer knowledge and contentment with NBFC services, particularly in the Bengaluru city
Authors
Dr. Nagaraju R C
Abstract
NBFCs have developed into excellent
substitutes for the banking industry in meeting a variety of societal financial
demands. They provide quick and timely services with few formalities with
particular reference to the Bengalore City. This research aims to evaluate the
degree of awareness and satisfaction with NBFC services in Bengalore city. The
impact of demographic characteristics on knowledge and satisfaction was
examined in this study using primary data obtained from 210 NBFC customers via
a structured questionnaire. The results show that although people are well
aware of services like gold loans, they know very little about loans for small
and medium-sized businesses (SMEs). Customers' demographic profiles and their
awareness of different NBFC services do not significantly differ, according to
the study's findings. With the noteworthy exception of employment, where
satisfaction levels fluctuate significantly between business and other
occupational groups, customer satisfaction levels also do not differ much based
on demographic characteristics. In order to improve total client engagement and
happiness, these findings highlight the necessity for NBFCs to implement
focused awareness efforts and provide customized services.
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Pages:57-60
How to cite this article:
Dr. Nagaraju R C "Customer knowledge and contentment with NBFC services, particularly in the Bengaluru city". International Journal of Management and Commerce, Vol 8, Issue 1, 2026, Pages 57-60
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