ARCHIVES
VOL. 7, ISSUE 4 (2025)
Impact of digital payment user experience on customer loyalty in e-commerce platforms
Authors
Dr. Ezilarasi S
Abstract
The rapid expansion of e-commerce has
increased the dependence on digital payment systems, making user experience a
critical factor in shaping customer loyalty. This study explores how elements
such as payment security, interface simplicity, transaction speed, reliability,
and perceived convenience influence customer satisfaction and repeat purchase
intentions. The research further examines how trust in digital payment
platforms strengthens long-term relationships between customers and online
retailers. Findings underscore that a seamless, transparent, and efficient
payment experience significantly enhances customer loyalty, encouraging
customers to engage more frequently with e-commerce platforms. The study
contributes to understanding the strategic role of digital payment user
experience in sustaining competitiveness in the digital marketplace.
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Pages:32-35
How to cite this article:
Dr. Ezilarasi S "Impact of digital payment user experience on customer loyalty in e-commerce platforms". International Journal of Management and Commerce, Vol 7, Issue 4, 2025, Pages 32-35
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