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VOL. 7, ISSUE 4 (2025)
The impact of e-commerce on Indian traditional retail models
Authors
K A Hire
Abstract
The rapid expansion of e-commerce in India has brought profound changes
to traditional retail models, altering consumer behaviour, supply chain
practices, pricing dynamics, and the very function of the neighbourhood store.
This paper examines the impact of e-commerce on Indian traditional retail by
analysing market growth, category-level disruption, the response of kirana
(small neighbourhood) stores, the emergence of omnichannel and quick-commerce
solutions, and the socio-economic consequences for retail employment and
entrepreneurship. Drawing on industry reports, academic studies, and recent
developments among key domestic and global players, the study argues that
e-commerce has not simply displaced traditional retail but has catalysed its
transformation. The most resilient traditional retailers have adapted by
embracing digital tools, collaborating with platform players, adopting hybrid
fulfilment models, and reconfiguring their value proposition around
convenience, assortment, and experience. The paper concludes that India’s
retail future is likely to be characterised by coexistence and integration—an
ecosystem in which digitally enabled kiranas, omnichannel retailers, platform
marketplaces, and quick-commerce services operate alongside and through one
another to meet a diverse and rapidly changing set of consumer needs.
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Pages:23-25
How to cite this article:
K A Hire "The impact of e-commerce on Indian traditional retail models". International Journal of Management and Commerce, Vol 7, Issue 4, 2025, Pages 23-25
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