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VOL. 7, ISSUE 3 (2025)
Customer preferences towards Zudio in Bilaspur City Chhattisgarh
Authors
Dr. Vaishali Shriwas, Mohammad Saad, Arun Kumar Sahu
Abstract
This study examines the factors influencing
consumer preferences for Zudio, a value-fashion retailer owned by the Tata
Group, among customers in Bilaspur, Chhattisgarh. A structured questionnaire
survey (n=391) was administered to local Zudio shoppers, yielding demographic
and behavioral data. Analysis revealed that the typical Zudio customer in
Bilaspur is a young (18–22 years), budget-conscious female (69% female) and
student (88%). Most customers (72%) shop at Zudio seasonally or during
promotional periods, primarily purchasing clothing (95% of respondents). Key
determinants of preference included product variety (42%), low price (30%), and
convenience (28%). Major challenges cited were difficulty finding the right
size (45% faced this issue) and inadequate stock availability (majority rated
stock as poor). Notably, 70% of respondents were unaware of Zudio’s online
shopping facilities, and 80% encountered problems when attempting online
purchases. Despite these issues, high levels of overall satisfaction were
reported: 87% were satisfied with billing processes, and 94% would recommend
Zudio to others. The findings suggest that Zudio’s appeal in Bilaspur derives
from its affordability and product range, but also highlight operational and
service gaps (e.g. staffing, stock, online experience) that should be
addressed. Based on these results, recommendations are offered to improve
customer experience and loyalty.
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Pages:47-51
How to cite this article:
Dr. Vaishali Shriwas, Mohammad Saad, Arun Kumar Sahu "Customer preferences towards Zudio in Bilaspur City Chhattisgarh". International Journal of Management and Commerce, Vol 7, Issue 3, 2025, Pages 47-51
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