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VOL. 7, ISSUE 2 (2025)
Marketing strategy of mankind pharma Pvt.Ltd
Authors
Ajeeta Verma, Darkhsha Bano, Sejal Jaishwal, Sanjana Gupta
Abstract
This study explores the marketing strategies employed by Mankind
Pharma, one of India's leading pharmaceutical companies known for its
aggressive pricing, deep market penetration, and consumer-focused branding. The
research analyzes how the company leverages a combination of cost leadership,
rural outreach, product diversification, and direct-to-consumer advertising to
maintain its competitive edge in the Indian pharmaceutical market. Mankind
Pharma’s strategic use of mass media, doctor engagement, and over-the-counter
(OTC) product branding has contributed significantly to its rapid growth.
Special attention is given to its successful positioning in the low-cost
generic segment and its expansion into lifestyle and wellness products. The
paper also evaluates the impact of digital marketing and the company's entry
into international markets. Through this comprehensive analysis, the study
offers insights into how effective marketing can drive growth in a highly
regulated and competitive industry.
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Pages:59-62
How to cite this article:
Ajeeta Verma, Darkhsha Bano, Sejal Jaishwal, Sanjana Gupta "Marketing strategy of mankind pharma Pvt.Ltd". International Journal of Management and Commerce, Vol 7, Issue 2, 2025, Pages 59-62
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