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VOL. 7, ISSUE 2 (2025)
An analytical study on awareness, satisfaction and perception of health insurance policyholders in Coimbatore
Authors
Dr. A Saravanakumar
Abstract
This study focuses on understanding customer
satisfaction in the health insurance sector. It seeks to evaluate how customers
perceive various aspects of health insurance, including premium affordability,
claim processing, policy features, and digital services. The research also aims
to identify the factors that influence satisfaction levels and pinpoint areas
where insurers can improve to meet customer expectations better. By delving
into customer experiences, this study hopes to provide valuable insights for
insurance companies, helping them design customer-centric strategies. Improved
customer satisfaction can lead to greater trust, stronger relationships, and a
competitive advantage in the market. The findings will also be beneficial for
policymakers and other stakeholders who are working towards creating a more
customer-friendly health insurance ecosystem. Customer satisfaction is crucial
for the success and growth of the health insurance sector. Addressing the
challenges faced by policyholders and improving service quality can pave the
way for a more reliable and efficient health insurance system that benefits
both customers and insurers alike.
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Pages:45-50
How to cite this article:
Dr. A Saravanakumar "An analytical study on awareness, satisfaction and perception of health insurance policyholders in Coimbatore". International Journal of Management and Commerce, Vol 7, Issue 2, 2025, Pages 45-50
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