ARCHIVES
VOL. 7, ISSUE 1 (2025)
Impact of artificial intelligence on operational efficiency, customer experience and strategic decision-making
Authors
Dr. K Ratna Manikyam, M Y Naidu, Y V Haritha Lochana
Abstract
This manuscript explores the transformative impact of Artificial
Intelligence (AI) in the retail industry, focusing on its applications in
e-commerce operations, customer behaviour analysis, and marketing strategies.
Through a systematic literature review, the study examines the multifaceted
role of AI in enhancing operational efficiency, customer experience, and
strategic decision-making. The research also addresses the challenges and
barriers to AI adoption in retail, including technical, organizational, and
ethical considerations. The manuscript concludes by discussing future prospects
and innovations in AI-driven retail, emphasizing the need for strategic
planning and cultural adaptation for successful implementation.
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Pages:57-61
How to cite this article:
Dr. K Ratna Manikyam, M Y Naidu, Y V Haritha Lochana "Impact of artificial intelligence on operational efficiency, customer experience and strategic decision-making". International Journal of Management and Commerce, Vol 7, Issue 1, 2025, Pages 57-61
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