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VOL. 6, ISSUE 3 (2024)
Customer satisfaction towards flipkart online shopping service in Bilaspur
Authors
Amit Stieve Henry, Anshika Sahu, Ankur Wadhwa, Labana Rahul, Kishan Kumar Sahu
Abstract
Innovation brings with itself a new set of challenges. The E-Retailing
form of market was fairly something unheard of to the Indian consumer in 2007.
Flipkart which has carved a niche for itself in terms of market share, goodwill
and popularity in the online market to the extent that retailers are coming
under threat because of its discounts and smooth operations. The ascent of
Flipkart to capture the online market in India in just four years, the
strategies implemented by it to create online business, its ability to stand
out among numerous E-Retail sites. This case study aims to understand the
marketing strategy, brand awareness, SWOT analysis, functioning of Flipkart. It
aims to predict the future roadmap and also aims to find significant threats to
Flipkart in the near future.
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Pages:8-9
How to cite this article:
Amit Stieve Henry, Anshika Sahu, Ankur Wadhwa, Labana Rahul, Kishan Kumar Sahu "Customer satisfaction towards flipkart online shopping service in Bilaspur". International Journal of Management and Commerce, Vol 6, Issue 3, 2024, Pages 8-9
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