Logo
International Journal of
Management and Commerce
Header

Search

ARCHIVES
2026 ISSUES
2025 ISSUES
2024 ISSUES
2023 ISSUES
2022 ISSUES
2021 ISSUES
2020 ISSUES
2019 ISSUES
VOL. 6, ISSUE 3 (2024)
Impact of social media and trends on the present consumer behaviour in India
Authors
Saxena R, Garg N
Abstract

It is also affected by various geographical aspects as well. In the world of all forms of advertising, social media marketing is one of the most crucial tools and techniques. Every businessman's primary goal is to grow the number of selling articles, and many marketing tools and approaches can help with this. There is no doubt that it can increase the earnings of a variety of companies. The main goal of this study is to determine the predicted relationships between various social media marketing activities, customer activities, and consumer behaviour. It also aims to determine how social media marketing will affect final consumer behaviour among people who primarily use social media websites.

This research seeks to rigorously explore the role of social media on consumer decision- making. Consumer Behaviour constitutes a fundamental basis for a country’s economy. Quantitative research investigates the extent to which social media use influences experiences. Outsiders are increasingly dominating consumer evaluations of products and services in developed settings, influencing decisions made in the separated environment. Customers are increasingly involved in online social networking since advertisers have no influence over the content, timing, or frequency of customer exchanges. The findings show that social media use influences customer happiness during the information search and alternative evaluation stages, with satisfaction increasing as the consumer progresses through the process to the final buy decision and post-purchase review.
Download
Pages:5-7
How to cite this article:
Saxena R, Garg N "Impact of social media and trends on the present consumer behaviour in India". International Journal of Management and Commerce, Vol 6, Issue 3, 2024, Pages 5-7
Download Author Certificate

Please enter the email address corresponding to this article submission to download your certificate.