Pricing policy of a product is a very crucial decision in 4 P's of marketing mix for a firm. If a firm have to analyze various factors deeply at the time of determination of price of a product and factors affect differently to different firms even a single firm which produce different kind of products may affect differently with the same factors. It is very difficult to make a universal or mathematical formula for determination of price of a particular product. A firm use different kind of strategies for determination of pricing and take different decisions in different circumstances. In this research paper, author makes a comparative analysis of different kind of pricing studies used by different firms. There is approached at many firms’ doors and with the help of personal investigation interview it is trying to understand the process the methodology and decisions taken for pricing determination by a firm. There are various present studies discussed deeply and matched with actual criteria of firms to take the decisions regarding the pricing of a particular product or chain of products.