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VOL. 6, ISSUE 2 (2024)
User perception towards UPI payment apps– With reference to Hyderabad
Authors
Dr. Afreen Begum
Abstract

Abstract

The rapid digital transformation in India has led to a significant increase in the adoption of Unified Payments Interface (UPI) applications, transforming the way individuals conduct financial transactions. This study explores the user perception, usage patterns, and satisfaction levels associated with UPI payment apps among residents of Hyderabad. Through a structured questionnaire distributed among 150 respondents, data was collected and analyzed based on demographic variables such as age, gender, education, and occupation. The findings reveal that the majority of users are young, educated individuals with a high inclination towards platforms like PhonePe and Google Pay, which are preferred for their ease of use and transaction speed. However, areas such as customer support and perceived security remain notable concerns among users. The study also examines the influence of socio-demographic factors on UPI app usage and satisfaction, and identifies key challenges and improvement areas. The research provides practical recommendations for app developers, policymakers, and financial institutions to enhance user experience and promote digital financial inclusion.
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Pages:69-73
How to cite this article:
Dr. Afreen Begum "User perception towards UPI payment apps– With reference to Hyderabad". International Journal of Management and Commerce, Vol 6, Issue 2, 2024, Pages 69-73
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