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VOL. 6, ISSUE 1 (2024)
Investment behavior of young adults in Kolkata - A in-depth analysis
Authors
Sneha Saha, Somali Deb, Biki Digar
Abstract
This investigation
delves into the investment tendencies of young adults in Kolkata, acknowledging
their influential role in shaping the city's financial landscape amid India's
evolving economy. Against Kolkata's diverse socio-economic tapestry, the study
seeks nuanced insights into the factors impacting investment choices among this
demographic. Utilizing a purposeful sample of 108 individuals aged 18-35, the
research employs a survey method with closed-ended questions, emphasizing
quantitative analysis. The results indicate a shift from conventional savings
to contemporary investment avenues, spotlighting challenges like limited
financial awareness and understanding diverse investment options among young
investors. Through hypothesis testing, the study establishes significant links
between income levels and investment preferences, gender and risk outlook, and
income brackets and investment frequency. In summary, this research bridges
gaps in behavioral economics, offering actionable insights for policymakers,
educators, and financial institutions. It aims to shape tailored financial
literacy initiatives, guide policy decisions, and align financial services with
the distinct needs of young Kolkata investors. Ultimately, it serves as a
crucial resource in empowering informed financial decision-making among young
adults, fostering a resilient financial environment.
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Pages:32-40
How to cite this article:
Sneha Saha, Somali Deb, Biki Digar "Investment behavior of young adults in Kolkata - A in-depth analysis". International Journal of Management and Commerce, Vol 6, Issue 1, 2024, Pages 32-40
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