The FMCG sector of India
has shown a tremendous growth in past few years. It is not only one of the
largest sectors, serving the daily needs of Indian customers but also an
important contributing sector of Indian economy. Therefore, to remain
productive and to have a competitive edge over other sectors, the FMCG sector
needs to maintain productivity of the employees working in FMCG industry. The
main aim of the current study is to examine the relationship among salary,
welfare facilities, and employee job satisfaction and employee productivity.
The paper adopts Herzberg’s motivation theory as the supporting theory to frame
the hypothesis.
Through a well-structured
questionnaire survey, thirty items have been taken from existing literature to
measure the variables. The collected data for the study has been obtained from
the employees working in HUL, under the aegis of FMCG sector of India. Due to
unavailability of sampling frame, non-probability convenience sampling method
was employed. A sample of 358 units was collected from the target population.
Further, the data has been analyzed using SPSS, AMOS 2010 and SEM to develop
the model.
The results of the
analysis revealed that all seven hypotheses were supported. These findings will
assist the policymakers, the government of India, Industrialists, Managers and
other stakeholders to formulate new policies and practices.
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