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International Journal of
Management and Commerce
ARCHIVES
VOL. 5, ISSUE 2 (2023)
The influential role of customer hospitality on purchase decisions in the retail landscape of Gujarat, India (With special reference To Bharuch city)
Authors
Dr. Anita Rana
Abstract

Being nice to customers in stores is super important, but sometimes people forget that in today's super competitive world. However, being friendly is a big deal for making customers happy. The reason we are looking into this is because when people buy things, it is often because they feel something or think about it logically. It is not just about giving good service; it is also about understanding what customers like, talking to them well, and making them feel good, which is what smart stores do these days.

It is not just about selling things once; it is about making people want to keep coming back. And the secret to that is making them happy when they buy things – like giving them a great experience. That is how we turn their buying into a habit, and that is what good stores do to make customers happy.

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Pages:115-121
How to cite this article:
Dr. Anita Rana "The influential role of customer hospitality on purchase decisions in the retail landscape of Gujarat, India (With special reference To Bharuch city)". International Journal of Management and Commerce, Vol 5, Issue 2, 2023, Pages 115-121
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