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VOL. 5, ISSUE 2 (2023)
Revisiting the role of human resources in marketing
Authors
Sheetal, Sunil
Abstract
Human resources and marketing are critical aspects in
the long-term operation and efficiency of any organisation. The function of
human resources and their interactions with the marketing department are
discussed in this article. Despite the reality that human resources and
marketing are two separate industries, with human resources caring for
employees and marketing caring for customers. The worldwide market increases
competitiveness, and human resource management can determine whether the
organisation is on the winning side. The essay investigates the importance of
both departments in the business sector in order to maintain success and
culture.
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Pages:93-96
How to cite this article:
Sheetal, Sunil "Revisiting the role of human resources in marketing". International Journal of Management and Commerce, Vol 5, Issue 2, 2023, Pages 93-96
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