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VOL. 5, ISSUE 2 (2023)
The crucial role of psychological techniques in digital marketing to influence consumer behavior
Authors
Nektarios Makrydakis
Abstract
This paper examines the utilization of psychological techniques in
digital marketing to influence consumer behavior and enhance engagement. The
study begins with an exploration of key definitions related to psychological
techniques in digital marketing. A comprehensive literature review follows,
encompassing relevant theories and research that shed light on the
effectiveness of these techniques. The review includes studies on persuasion
and personalization. By integrating psychological insights into marketing
strategies, businesses can effectively engage with their target audience,
foster brand loyalty and drive conversions.
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Pages:6-10
How to cite this article:
Nektarios Makrydakis "The crucial role of psychological techniques in digital marketing to influence consumer behavior". International Journal of Management and Commerce, Vol 5, Issue 2, 2023, Pages 6-10
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