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VOL. 5, ISSUE 2 (2023)
Potentiality of digital marketing in rural areas: Target the unexplored market
Authors
Devjeet Chakraborty, A K Singh
Abstract
Indian market is
considerably changing with the huge use of internet and information technology.
The increase in use of internet and mobile has resulted for the rise in the
growth of Digital Marketing. The consumer’s inclination to have access towards
this new or say modern digital platform is increasing significantly. The effect
of internet era is being experienced in marketing sector. There is no
compulsion of channel network in digital marketing. The potential of digital
marketing is bound to increase in near future.
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Pages:1-3
How to cite this article:
Devjeet Chakraborty, A K Singh "Potentiality of digital marketing in rural areas: Target the unexplored market". International Journal of Management and Commerce, Vol 5, Issue 2, 2023, Pages 1-3
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