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VOL. 5, ISSUE 1 (2023)
A review of different digital marketing frameworks and their significance on brands
Authors
Abhay Kumar, Dr. Arvind Kumar Saxena
Abstract
The current study looked at various digital marketing frameworks
utilized by marketers to advertise products to customers utilizing digital
platforms. The study gives a brief summary of the effects of digital marketing
communication on customer purchase attitudes & decision-making for goods
and services in general. Marketing trends over the world show a shift from a
purely traditional store format to a mix of both physical and virtual stores.
An important part of the gamut of services that a marketer has to offer is
through the Internet. The current study investigates how various digital
marketing channels are used to promote brands & offers insightful data on
the digital marketing framework needed for brands to succeed.
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Pages:120-125
How to cite this article:
Abhay Kumar, Dr. Arvind Kumar Saxena "A review of different digital marketing frameworks and their significance on brands". International Journal of Management and Commerce, Vol 5, Issue 1, 2023, Pages 120-125
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