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VOL. 5, ISSUE 1 (2023)
Analysis the investigation on digital marketing frameworks and their impacts on brands
Authors
Abhay Kumar, Dr. Arvind Kumar Saxena
Abstract
The study's primary goal is to investigate various marketing frameworks
& impact on brands. The study also intends to analyze the impact of
particular variables on brands, including access, sharing, the 3Cs (comment,
customize, & collaborate), engaging, nurturing, & targeting. The study
also attempts to create a thorough foundation for brands using digital
marketing. The major method of data collecting is utilized in order to
accomplish the goals & objectives of the current study. The employee &
Digital Marketing Managers were given closed-ended questionnaires as part of
this methodology. Additionally, characteristics that influence brand success on
online platforms are highlighted, including access, share, engagement, &
others. The current study looked at various digital marketing frameworks
utilized by marketers to advertise products to customers utilizing digital
platforms, including the Ten C's of marketing for the modern economy, the 4 C's
for marketing communications, and the RACE digital planning framework.
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Pages:116-119
How to cite this article:
Abhay Kumar, Dr. Arvind Kumar Saxena "Analysis the investigation on digital marketing frameworks and their impacts on brands". International Journal of Management and Commerce, Vol 5, Issue 1, 2023, Pages 116-119
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