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International Journal of
Management and Commerce
ARCHIVES
VOL. 5, ISSUE 1 (2023)
Primary factors motivate customers to visit and buying in shopping malls: An analytical study
Authors
Azhar A T, Dr. K Mangaiyarkkarasi
Abstract
In the early 1980s, shopping malls were designed to get the shopper come out of the heavy weather; it introduced the world to shopping complexes which was free from bad weather, life, crime, dirt and troubles and brought everything under one roof. It was early 2010’s when malls gained popularity and started growing in numbers. But times are changing; malls have become a symbol of consumerism and go-to shopping hubs for urban and suburban societies. Also Shopping in malls has become a major leisure activity where it included entertainment activities also. In this context, consumer behaviour represents one of the greatest interests of marketing executives and business managers due to their need to adapt their companies' strategies to the new cutting edge. In order to progress understanding of this new consumer, this article focuses on analysing consumer behaviour in shopping malls. Thus, the aim of this research is to know the driving factors motivating consumers for mall shopping and their satisfaction in buying nowadays. To achieve this researcher has made an analytical study in the shopping malls in the Coimbatore city using primary data collection method with a sample size of 720.
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Pages:76-79
How to cite this article:
Azhar A T, Dr. K Mangaiyarkkarasi "Primary factors motivate customers to visit and buying in shopping malls: An analytical study". International Journal of Management and Commerce, Vol 5, Issue 1, 2023, Pages 76-79
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