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VOL. 5, ISSUE 1 (2023)
Changing scenario of consumers during pandemic: A study of fast-moving consumer goods between India and China
Authors
Kamal Goel
Abstract
This paper examines the changes in consumer behaviour during covid-19 by making a comparative study of FMCG Goods in India and China. The coronavirus pandemic changed the lives of people especially when it came. there was strict lockdown in all over the world. so it became necessary to examine the changes in the behaviour of consumers during the pandemic. The reason behind taking India and China for the analysis of the study is that the virus has emerged in China and it affects India a lot. Existing literature on Covid-19 and its impact on consumer behaviour in India and China were retrieved through secondary research. The retrieved literature was analysed to make a comparative study of both countries. It founds that per capita consumption of India is less than China, Further, during Covid-19 there is a great shift in the consumption pattern of Indian consumers as compared to Chinese consumers.
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Pages:57-59
How to cite this article:
Kamal Goel "Changing scenario of consumers during pandemic: A study of fast-moving consumer goods between India and China". International Journal of Management and Commerce, Vol 5, Issue 1, 2023, Pages 57-59
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