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International Journal of
Management and Commerce
ARCHIVES
VOL. 5, ISSUE 1 (2023)
Technology acceptance model analysis of MSME attitudes and intentions to use digital technology
Authors
Rizky Bionie Belamapa, Catur Sugiarto
Abstract
This study discusses the Technology Acceptance Model (TAM) to test the MSMEs' attitudes and intentions in using digital technology. The respondents were 173 MSMEs spread throughout Indonesia, and partial least squares (PLS) were used to examine the relationship between perceived usefulness, ease of use, attitude, and intention to use. The results showed that the accessibility level of digital technology is directly proportional to the perceived usefulness, increasing positive attitudes and intentions to use.
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Pages:60-63
How to cite this article:
Rizky Bionie Belamapa, Catur Sugiarto "Technology acceptance model analysis of MSME attitudes and intentions to use digital technology". International Journal of Management and Commerce, Vol 5, Issue 1, 2023, Pages 60-63
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