The purpose of the paper is to see how brand perception, brand promotion, and brand loyalty are influenced by the presence of influencers on social media. It is important to study these perspectives as they are behavioural aspects of human beings and determine the positioning of the products and the purchase decisions by users. These perspectives enable consumers to trust the brand and buy further. The paper is theoretical in nature and studies the factors considering some of the reputed journals. The findings show that brand loyalty, perception, and promotion are greatly influenced by influencers who are hired by companies to improve the brand image of the companies.