Rural Marketing involves the process of developing, promoting, distributing rural area specific products and service exchange between rural and urban market which satisfies customer demand and also achieves organisational goals. Till recently, the focus of multinational companies and marketers in India was the urban consumer. But, not much effort was being made to reach the rural markets and tap the potentialities. However, this is now changing. The rural market is expected to have a share of 38 percent, thereby opening new vistas for Indian marketers.