The rural area micro entrepreneurs are facing many problems day by day and most of them are closing their business units. Many of the people in rural area are not interested to become an entrepreneur. The study is to identity the reasons for the entrepreneur’s development issues. It helps the entrepreneurs to develop their organisations by in rural area. This study is focused on the factors affecting potential entrepreneurship, the researcher attempted to analyze perception of potential entrepreneurs who are able to create own jobs rather than seeking employment in any organisation.