ARCHIVES
VOL. 3, ISSUE 2 (2021)
The influence of perceived risk on adoption of e-commerce during covid-19 pandemic
Authors
Eva Kumala Wikan Prasodjo, Catur Sugiarto
Abstract
Technological advancement, especially in the financial sector, has resulted in many benefits to consumers. Since previous studies focused on the benefit of the positive utility, little is known how consumers evaluate the potential for loss for adoption probability. Therefore, the study sought to find the relationship between perceived risk and the adoption of technology services. Technology Acceptance Model (TAM), based on several empirically-tested aspects of Perceived Risk Theory, was used to analyze the electronic service adoption. The results showed that ease of use of e-commerce reduces perceived risk. This study provides an integrated framework for academicians to measure the effect of risk factors on technology acceptance. Furthermore, the finding will help identify important factors affecting users’ decisions.
Download
Pages:24-28
How to cite this article:
Eva Kumala Wikan Prasodjo, Catur Sugiarto "The influence of perceived risk on adoption of e-commerce during covid-19 pandemic ". International Journal of Management and Commerce, Vol 3, Issue 2, 2021, Pages 24-28
Download Author Certificate
Please enter the email address corresponding to this article submission to download your certificate.