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VOL. 3, ISSUE 2 (2021)
An overview of Indian FMCG industry
Authors
Jagruti Chaniyara, S J Parmar
Abstract
Fast Moving Consumer Goods (FMCG) industry play very important role in Indian economy. It is the 4th largest sector in Indian economy. India has more than 50% of its population below the age of 25 and more than 65% below the age of 35, so we can say that India has more young people in its population, so there is chance of growth in FMCG industry. Due to covid situation, portion of personal care products are increase. There is positive impact of GST on FMCG products, so demand has been increased. Compare to urban market, there are more opportunity in rural market but due to poor supply chain infrastructure and limited cold chain infrastructure rural market is not developed.
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Pages:1-3
How to cite this article:
Jagruti Chaniyara, S J Parmar "An overview of Indian FMCG industry ". International Journal of Management and Commerce, Vol 3, Issue 2, 2021, Pages 1-3
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