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VOL. 3, ISSUE 1 (2021)
Nudge theory, a new prospects to the modern business
Authors
Lijo Mon L
Abstract
Nudge is a concept in behavioral science which gives positive reinforcement and indirect suggestions to influence the behavior and decision makings of individual or groups. This concept is popularized from 2008 after publishing a book Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein. Nudge theory has a prominent relevance in the various space of real life chiefly in Business. In the present study, the researcher tried to find the application of Nudge Theory in Business Management. Data were collected from the books, magazine, newspapers, and internet. It was found that the Nudge theory has a prominent application in Business Management notably in sales, marketing, human resource, and finance management.
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Pages:21-22
How to cite this article:
Lijo Mon L "Nudge theory, a new prospects to the modern business ". International Journal of Management and Commerce, Vol 3, Issue 1, 2021, Pages 21-22
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