All the technological initiatives taken by banks are part of their channel diversification strategy. Through there is certainly a high level of importance attached to technology, it is at present not necessarily a priority for all banks. As far as banks are concerned, migrating customers to any self-directed channel is the main goal. However, the future of banking will be one in which customers can address most of their needs through self-directed means and the key differentiator will be how effective a bank is in getting its customers use technology and derives measurable value.