International Journal of Management and Commerce Studies
is a peer reviewed, refereed, open access journal that publishes papers on areas of management such as Human Resource Management, Organizational Behavior and Organizational Management, International Business, Knowledge Management, Environmental Management, Data Analysis and Decision Making, Technology and Operations Management, Strategic Decision Making, Negotiations and Competitive Decision Making, Ethics in Management, Corporate Governance, Corporate Social Responsibility, Entrepreneurship and Innovation, Public Management, Rural Management, General Management, Hotel Management, Intellectual Property Rights, Education Management, Communication Management, Lifecycle Management, Spiritual Management, Tourism Management, Hospitality Management, Leisure Management, Inventory Management, Waste Management, Hospital Management, etc.
It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.
It is rapidly growing refereed quarterly journal on Management such as Human Resource Management, Operations Management and Strategic Decision Making among others. The primary objective of this journal is to create a platform for Researchers, CEO's, Entrepreneurs, Management Teachers and Budding Managers.
The Journal gives equal priority to all the areas of Management like Marketing, Finance, Production and Operations, Human resources and Systems. In addition to this it gives high priority to the international business, general management practices and economic issues.