An analysis of young investors in the stock market
Many new and first-time investors are entering the stock market during the COVID-19 pandemic. Financial experts are surprised to see that during the COVID-19 pandemic new and young investors entered the equity market and started to invest significantly. Among investors of all ages, millennial investors are more adoptive of new technologies, and they find new ways and methods to achieve their financial objectives. The coronavirus pandemic and the rise of trading apps and social media are attracting a new breed of Indian equity investors who have a very high-risk appetite. This has been spurred by people having to stay at home because of the pandemic, mobile apps that made stock trading easier, and rising stock markets. The total number of active Demat accounts in India (Accounts where stocks are held) has more than doubled between March 2020 and March 2021 and is 89.7 million at present. This paper aims to study and analyze the millennials investing in the equity markets during and post COVID-19.